Your nonprofit qualifies for $10,000/m$0/m in free Google Ads

The Google Ad Grant gives eligible 501(c)(3) nonprofits up to $10,000 per month in free Google Search advertising. That's $120,000 per year in ad spend — at no cost to your organization. The grant is designed to help nonprofits promote their missions, recruit volunteers, attract donors, and drive program awareness.

To qualify, your organization must hold current 501(c)(3) status, be registered with Google for Nonprofits, have a functioning website with substantial content, and agree to Google's required certifications. Government entities, hospitals, and academic institutions are generally not eligible. If you're unsure, request a free audit and we'll check your eligibility.

Google suspends Ad Grant accounts that fall out of compliance — typically for low click-through rates, single-word keywords, or missing conversion tracking. Iliad can reactivate suspended accounts, fix the compliance issues, and rebuild your campaigns so the suspension doesn't happen again.

Absolutely — this is one of the most common situations we see. Many nonprofits activate their grant, set up a few campaigns, and then don't have the bandwidth to maintain them. We'll audit your account, identify what's underperforming, and restructure your campaigns to drive meaningful traffic to your programs.

Google requires Ad Grant accounts to maintain a 5% click-through rate, avoid single-word or overly generic keywords, use geo-targeting, and meet other ongoing requirements. If your account falls below these thresholds for two consecutive months, it gets suspended. Our compliance management means we actively monitor and adjust your account to stay above every threshold.

Most Ad Grant agencies only manage the ad account. Iliad is a web development studio first — which means when your ads drive traffic to a landing page that isn't converting, we can fix the page too. We offer full-funnel optimization: better ads, better landing pages, better results. We also speak nonprofit, not marketing jargon.

Results depend on your programs, website, and goals, but most organizations see significant increases in website traffic from qualified searchers within the first 60–90 days. Common outcomes include more program inquiries, volunteer sign-ups, event registrations, and donor discovery. We track everything with real conversion data — not vanity metrics.

If you already have a Google for Nonprofits account and an active grant, we can typically have new campaigns running within 2–3 weeks. If you need to apply for the grant from scratch, the approval process takes an additional 2–4 weeks depending on Google's review timeline.

Yes. Our plans are month-to-month with no long-term contracts. We believe in earning your business every month. If you decide to move on, we'll hand over your account in good standing with full documentation.